MARK
Business associate degree programs in the Business and Professional Studies Department are accredited by the Accreditation Council for Business Schools and Programs (ACBSP) which attests to our high standards and excellence in teaching. Professional Studies associate degree programs and all certificate programs in the Business and Professional Studies Department have been approved through the curriculum review process at the Community College of Rhode Island and have been affirmed by the Office of Postsecondary Education of the Rhode Island Department of Education.
Students who successfully complete courses in this concentration develop communication, interpersonal, leadership and teamwork skills. Program graduates understand the role and importance of marketing in organizations, demonstrate critical-thinking, decision-making, strategic planning and communications skills, and are able to use technological resources – including online databases – to conduct research.
The Marketing concentration prepares students for entry-level positions such as marketing assistant or coordinator, advertising assistant, or salesperson or customer service representative. Students may choose to transfer to four-year institutions to earn bachelor’s degrees and should consult colleges for information on transferable courses.
Note: Many courses require prerequisites, corequisites and/or testing. See course descriptions for details.
| Code | Title | Hours |
|---|---|---|
| General Education Requirements | ||
| BUSN 1010 | Introduction to Business | 3 |
| ENGL 1010 | Composition I (or ENGL 1010A) | 3 |
| Choose Two of the following: 1 | 6 | |
| Business Mathematics | ||
| Mathematics of Finance | ||
| Statistical Analysis I | ||
| Quantitative Business Analysis I | ||
| Quantitative Business Analysis II | ||
| ECON 2030 | Principles of Microeconomics | 3 |
| ECON 2040 | Principles of Macroeconomics | 3 |
| COMM 1010 | Communication Fundamentals^ | 3 |
| Select One of the following: | 3 | |
| Business Writing | ||
| Technical Writing | ||
| General Education Electives | 3 | |
| Subtotal | 27 | |
| Major Requirements | ||
| ACCT 1010 | Financial Accounting | 4 |
| ACCT 1020 | Managerial Accounting | 4 |
| BUSN 2050 | Principles of Management^ | 3 |
| BUSN 2060 | Principles of Marketing | 3 |
| BUSN 2061 | Marketing Communications | 3 |
| BUSN 1000 | Workplace Relationships | 3 |
| BUSN 2063 | Sales | 3 |
| BUSN 2065 | Advertising Principles | 3 |
| Choose One Computer Literacy Elective: | 3 | |
| Computerized Accounting | ||
| Business Computing Applications | ||
| Introduction to Data Analytics | ||
| Choose Two ACCT or BUSN Program Electives: | 6-8 | |
| Subtotal | 35-37 | |
| Total Hours | 62-64 | |
Math at the 1000 level or higher. Quantitative Business Analysis I (MATH 2077) and Quantitative Business Analysis II (MATH 2138) are recommended for students who plan to transfer to a four-year institution. However, math requirements vary at four-year institutions. Therefore, it is strongly recommended that students work with the CCRI academic advising team to select the appropriate math sequence for graduation and to prepare for transfer.
| Year 1 | ||
|---|---|---|
| Semester 1 | Hours | |
| ACCT 1010 | Financial Accounting | 4 |
| BUSN 1010 | Introduction to Business | 3 |
| Choose 1 of the following: 1 | 3 | |
| Business Mathematics | ||
| Mathematics of Finance | ||
| Statistical Analysis I | ||
| Quantitative Business Analysis I | ||
| Quantitative Business Analysis II | ||
| ENGL 1010 | Composition I (or ENGL 1010A) | 3 |
| General Education Elective | 3 | |
| Hours | 16 | |
| Semester 2 | ||
| ACCT 1020 | Managerial Accounting | 4 |
| BUSN 2060 | Principles of Marketing | 3 |
| Choose 1 of the following: 1 | 3 | |
| Business Mathematics | ||
| Mathematics of Finance | ||
| Statistical Analysis I | ||
| Quantitative Business Analysis I | ||
| Quantitative Business Analysis II | ||
| COMM 1010 | Communication Fundamentals^ | 3 |
| Choose One Computer Literacy Elective: | 3 | |
| Computerized Accounting | ||
| Business Computing Applications | ||
| Introduction to Data Analytics | ||
| Hours | 16 | |
| Year 2 | ||
| Semester 1 | ||
| BUSN 2061 | Marketing Communications | 3 |
| BUSN 2063 | Sales | 3 |
| ECON 2030 | Principles of Microeconomics | 3 |
| Please select one of the following: | 3 | |
| Business Writing | ||
| Technical Writing | ||
| ACCT or BUSN Program Elective | Any ACCT or BUSN Course | 3-4 |
| Hours | 15-16 | |
| Semester 2 | ||
| BUSN 1000 | Workplace Relationships | 3 |
| BUSN 2065 | Advertising Principles | 3 |
| BUSN 2050 | Principles of Management^ | 3 |
| ECON 2040 | Principles of Macroeconomics | 3 |
| ACCT or BUSN Program Elective | 3-4 | |
| Hours | 15-16 | |
| Total Hours | 62-64 | |
Math at the 1000 level or higher. Quantitative Business Analysis I (MATH 2077) and Quantitative Business Analysis II (MATH 2138) are recommended for students who plan to transfer to a four-year institution. However, math requirements vary at four-year institutions. Therefore, it is strongly recommended that students work with the CCRI academic advising team to select the appropriate math sequence for graduation and to prepare for transfer.
Option I: Complete a CCRI Business Administration degree program and transfer to one of the four-year colleges with which CCRI has transfer agreements. Course credits transfer differently from college to college. Consult with the Advising Center for specifics. Under the articulation transfer policy, students completing a CCRI associate in science degree in business with at least a 2.4 GPA are guaranteed admission to Rhode Island College (RIC) or the University of Rhode Island (URI). The applicability of courses toward the baccalaureate degree is determined by the receiving institution. For more information, visit the Transferology website and contact your CCRI advisor.
Option 2: Participate in the Joint Admissions Agreement (JAA) and take the courses in one of the approved JAA transition plans for transfer into specific business-related majors at RIC or URI. Students who successfully complete JAA requirements are guaranteed transfer of their courses and acceptance for the intended major at RIC or URI. For more information on the benefits of participating in JAA, visit www.ccri.edu/jaa or Transferology and contact your CCRI advisor.
If you are interested in earning a bachelor's degree, please meet with an Academic Advisor who can help you select the courses that best prepare you for transfer to a four-year college or university.
If you are interested in transferring to Rhode Island College or the University of Rhode Island, check out the Joint Admissions Agreement. Transfer information, events and articulations can be found on the Transfer Center website.
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